Business Desk
29 June
Sandeep Dhand Ludhiana
Following in the footsteps of Jio and Airtel, Vodafone Idea (VI) has announced an increase in its service rates. The new rates will come into effect from July 4, impacting millions of customers across India. This move is expected to further strain the pockets of consumers who are already dealing with rising costs in various sectors.
Vodafone Idea, which has been struggling financially, stated that the rate hike is essential to maintain the quality of service and to continue investing in network infrastructure. The company aims to enhance its 4G network coverage and prepare for future 5G deployments. However, this decision has not been welcomed by many customers, who are already burdened by recent price hikes from other telecom operators.
The increased rates will affect prepaid and postpaid plans, with higher charges for data, voice calls, and SMS services. Customers are advised to check the updated tariffs on Vodafone Idea’s official website or through their customer service channels.
With all major telecom operators raising their prices, consumers are left with limited options. This trend highlights the ongoing challenges in the telecom industry and the need for sustainable pricing models that can balance company revenues and customer affordability.
As the new rates take effect, it remains to be seen how customers will respond and whether there will be any significant impact on Vodafone Idea’s subscriber base.