5 February 2024
Sandeep Dhand Ludhiana
“In a strategic move, Punjab unveils specially designed bags for home delivery of rations under the ‘National Food Security Act’ to address central government concerns.”
The Punjab government has decisively addressed the controversy surrounding central government schemes by introducing a groundbreaking formula for the home delivery of rations. The initiative aims to eliminate any potential issues related to fund withholding from the central government. Markfed, in collaboration with the Punjab government, has designed distinctive bags for the delivery of rations. These bags feature joint branding, showcasing both the central government and the AAP government of Punjab.
Emblazoned with the ‘National Food Security Act’ (NFSA) on the top, the bags also bear the inscription ‘Punjab Government N.F.S.A.’ at the bottom. The middle of the bag proudly displays the slogan, ‘Suchajja Shasan, Mufta Ration.’ A prominent image of wheat bales graces the bag, which is colored in a vibrant yellow hue.
This development follows the central government’s withholding of approximately Rs 600 crore from the National Health Mission, citing the Punjab government’s non-compliance with branding directives for health and wellness centers. Additionally, the threat of denying a loan of 1837 crores under the Capital Investment Scheme looms over the state government due to branding norms non-compliance in centrally sponsored schemes.
A senior official from the Punjab government asserts that the food and supplies department adheres to all central branding rules. With 92 percent of the contribution for free ration coming from the central government, the bags proudly display N.F.S.A. and Swachh Bharat logos, emphasizing the state government’s compliance.
Furthermore, the state government bears all expenses related to home delivery and flour milling. The successful trial of home delivery on February 3-4 involved hundreds of ration depots, and the government estimates that 60 percent of the 1.54 crore beneficiaries will opt for flour, while 40 percent will choose wheat. This innovative approach ensures seamless coordination between the central and state governments, fostering effective implementation of essential welfare schemes.